Player Expectations and Continuous Delivery

Track: Advanced Localization Management | AL4 |
Thursday, June 15, 2017, 4:30pm – 5:15pm
Held in: Room F
Michaela Bartelt-Krantz - Electronic Arts 
Shane McCarthy - Electronic Arts 
Anneta Mitsopoulou - Electronic Arts
Host: Teresa Marshall

Gaming offers a unique challenge for continuous delivery. Keeping players constantly engaged and maintaining the suspension of disbelief is key and extremely reliant on solid localization. We’ll examine how technological advances and innovations that meet the demands of gamers create a continuous flow of content for localization. Thus, we experience new challenges for localization that require continuous delivery solutions to ensure the highest quality results are maintained. As EA pushes the limits of technology in gaming, its localization team regularly faces challenges to keep providing content to global players in a seamless and continuous manner.

Takeaways: Attendees will get insight into the major drivers challenging localization to provide continuous delivery for gaming content; the solutions and workarounds designed to ensure continuous delivery while maintaining high-quality standards expected in games localization; and insight into areas where localization has yet to catch up and meet the challenges it is facing in games localization.