There was a big change to the mobile apps world in 2015 — the introduction of deep linking. As Asia Pacific mobile adoption rates explode, companies need to understand deep linking and App Store Optimization (ASO). Understanding the difference between app and mobile web content and how users interact is critical for brands. Learn how 2015 shifted the world of search marketing and why brands need to create a strategy to leverage these changes. Understand what deep linking is and why these changes may make your app more important than your website.