Chi-Wei Chang joined Opower in 2013 with a background in international relations and experience on the language service provider vendor side. She was tasked with building a localization process for the company, then started to expand beyond the English-speaking international market. Since then, Opower has designed and refined a localization process that leverages behavioral science and captures the unique cultural aspects of each community, and has launched multiple international programs along with their first multilingual programs in the United States and Asia.