Giulia Tarditi

Global CX Champion & PhD Student
University of Surrey

Giulia Tarditi s a localization strategist and process designer committed to creating award-winning customer experiences for global users. She believes localization to be the lesser-known sister of customer experience and language to be the very first layer of personalization. This belief led her to draw inspiration from other fields to build unique solutions and processes for companies looking to adapt their products and services for a global userbase. Following her win of the Process Innovation Challenge at LocWorld 2019 in Lisbon, Giulia started a PhD at the University of Surrey to investigate the change-making potential of her source-free approach, a new localization modality that is a hybrid between translation, user experience writing, and creative copy creation.

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