Paul Cerda is an experienced classroom teacher with the innate ability to demystify complex concepts through archetypes, simple graphics and storytelling. He has worked for the largest Pacific Northwest software and ecommerce companies to help design and scale whole enterprise localization efforts that accelerate global expansion across every division in the organization. As a globalization consultant, Paul quickly assesses a company and helps to create and implement globalization plans that scale products and services to global markets. He thinks big, executes adeptly and has strong strategic planning, data analytics, writing and presentation skills to drive change across organizations.