Wayne Bourland is recognized as an agent for change, driving innovation and process efficiencies across global organizations. He is currently responsible for translation of Dell.com and marketing collateral for more than 100 organizations across Dell. With no background in linguistics, he approaches the industry with a different perspective, focusing on end value and customer acceptance versus traditional industry key performance indicators. Wayne is a member of the TAUS advisory board and has been published in MultiLingual magazine, The Economist, Brand Quarterly and numerous industry blogs.