LocWorld49 Malmö Main Conference Program

Offical LocWorld49 Event Hours

Tuesday, June 6:  6:30pm-8:30pm (CET)
Wednesday, June 7:  8:30am- 11:59pm (CET)
Thursday, June 8:  8:30am-5:30pm (CET)

Sessions are peer reviewed to be relevant for you.

All times listed are CET (Central European Time)

Tuesday, June 6, 2023

8:30am – 5:00pm
Global Toolbox SessionsAdditional full- and half-day workshops and round tables to further build your skill and knowledge in the ever-changing localization industry. These sessions can be purchased separately from the two-day main ...
6:30pm – 8:30pm
Opening ReceptionLet’s get this conference started on the right foot! Sponsored by Bureau Works, the Opening Reception will be held at the Clarion Hotel Malmö Live and is open to all LocWorld49 Malmö ...Sponsored By:

Wednesday, June 7, 2023

8:30am – 5:30pm
Solutions Square OpenDiscover the latest tools and innovations in our exhibition hall during LocWorld49 ...
9:00am – 9:30am
Why Localization and UX Content Are a Combined UX Superpower
In a global world, content is no longer thought of as unilingual. The user experience of a product must work globally and still meet local requirements. This aspect must be taken into consideration ...Presenter:
Sarah Sandführ
Bruno Herrmann - Executive Advisor and Strategic Consultant
Globalization Team in a Pickle: A Jarring Story of Losing and Regaining Ground
What happens with a globalization team when it is acquired by a company with no centralized localization strategy or knowledge? Square peg in a round hole? Not necessarily. With focus on increasing ...Presenter:
Michal Kasinski
Andrew Thomas - RWS
Moving Left: Localization Strategies for the Entire Development Process, from Early Development to Player Support
King is working to change the traditional approach to localization in the gaming industry, which is often a transactional process, occurring late in the development cycle. They believe localization ...Presenter:
Miguel Sepulveda
Fabio Minazzi - Translated
Improving Edit Distance: MT Quality Estimation and the Rise of the “Super Segment”
A virtuous cycle of retraining neural machine translation models with post-edited content can result in such high translation quality that up to half of new segments require no edits. Identifying ...Presenter:
Jay Marciano
Johan Sporre - IKEA Retail (Ingka Group)
9:30am – 9:45am


9:45am – 10:15am
Building a Globalization Data Infrastructure to Drive an Insightful Strategy
As a globalization infrastructure architect, our speaker has been tasked to gather company data and use that data to create an infrastructure that can then be used in a dashboard to help executives ...Presenter:
Tarrence Egbert
Xinzi Rao - SAP
Scaling Product and Marketing Localization Teams
Our localization program has grown at hyperspeed, the localization team has doubled in size in the last year to keep pace with enormous international business growth, ensuring that well-known and ...Presenters:
Mercedes Krimme

Rose Morgan
Gráinne Maycock - Acolad
Building a Streamlined Gaming Localization Pipeline for Over 30 Languages
How do you manage multilanguage content of a mobile game with frequent updates and various stakeholder roles across the production process? In this session, we will show you how to create a single, ...Presenters:
Olga Petrova

Michael Souto
DeAnn Cougler - Fraunhofer-Gesellschaft
Nailing Global Communication with MT
IKEA has adapted open-source machine translation (MT) models to create a system for internal use with a unique focus on tone of voice. This project has had a meaningful impact on their business, ...Presenter:
Brona Nilsson
Anne-Marie Colliander Lind - LocWorld
10:15am – 10:45am


10:45am – 11:00am
WelcomeLocWorld principals, Ulrich Henes and Donna Parrish, will welcome attendees and give a brief overview of what to expect from LocWorld49 ...Presenters:
Anne-Marie Colliander Lind

Ulrich Henes

Donna Parrish
11:00am – 12:00pm
Avoid Your Kodak Moment — How to Setup for Continuous Innovation
Innovation and constant movement are more important than ever in today’s fast changing world and macroeconomic climate. The key to success and using the change to your advantage is to define new ...Presenter:
Sofie Lindblom
Anne-Marie Colliander Lind - LocWorld
Ulrich Henes - LocWorld
Donna Parrish - LocWorld
12:00pm – 1:30pm
LunchWe invite you to grab lunch in the Eatery Social Taqueria and join the lively conversations during the lunch ...
1:30pm – 2:30pm
Process Innovation Challenge
LocWorld’s Process Innovation Challenge (PIC) returns to the stage and the bright lights in Malmö, Sweden, on June 7, 2023. The PIC has grown and evolved as an incubator for innovation in the ...Presenters:
Bruno Bitter

Giada Gerotto

Marina Pantcheva

Frederik R. Pedersen

Frédéric Queudret

Erji Wang
Alex Bernet - LocWorld
Dave Ruane - Lion People Global
Britta Aagaard - Semantix
Esther Curiel - Zoetis
Giulia Tarditi - Revolut
2:30pm – 3:00pm


3:00pm – 3:45pm
Up Close and Personal — Rising Stars
These panelists are the next generation of industry leaders, change makers, and innovators. They will give attendees insight into their career paths, their personal challenges, and where they see ...Presenters:
Amy Catling

Caroline Crushell

Giulia Tarditi
Kathleen Bostick
Winning with Global Multimedia Content
Multimedia content ranging from TV advertising campaigns through videos for customer care to social media snippets, podcasts, gamified e-learning, and even metaverses, all play a growing role in ...Presenter:
Alison Toon
Games as a Service Done Sustainably and with Love
Video game development, localization, and specifically games as service are all industries and models that are famed for often being stressful, and it’s not unheard of that these can take a mental ...Presenter:
Katarzyna Brzozowska
Anne-Marie Colliander Lind - LocWorld
Implementing Automated Translation at Unprecedented Scale
This panel discussion will focus on how Coca-Cola Europacific Partners (CCEP) moved from a human, outsourced translation process to a machine translation (MT) first model across the company. They ...Presenters:
Alex Coope

Elitza Dublewa-Servatius - Coca-Cola Europacific Partners
Bert Esselink - RWS
3:45pm – 4:30pm


4:30pm – 5:15pm
SEO and Localization: It’s Time to Work Together for the Greater Good of the Company
It’s no secret that search engine optimizations (SEOs) and localization don’t always see eye to eye, but we’d like to change that. By working together, not against each other, companies can ...Presenter:
Julia Cassidy
Gaëtan Chrétiennot - Six Continents
How Localization Is Driving Growth in the Entertainment Industry (and vice versa)
Three media and entertainment giants will sit down together to navigate the role of localization in their business. Coming from a localization-dependent industry, relying extensively on the ability ...Presenters:
Caroline Crushell

Tom Hartley

Ralph Jung
Gráinne Maycock - Acolad
How to Balance a Translator’s Workload Using Statistics
In this session, we will talk about ways to collect data to increase the productivity of the translation team. Learn what data to collect, how to process it, and how to adjust the workflow and ...Presenter:
Antonina Vasyukova
Daniel Goldschmidt - LocWorld
Dubbing eLearning at Scale with Human-AI Collaboration
Generative models have made an incredible break-through in conversational systems like ChatGPT. In this session, we will present the application of these new models to dubbing eLearning content. We ...Presenters:
Fabio Minazzi

Scott Schwalbach
Donna Parrish - LocWorld
6:30pm – 9:30pm
Dinner at SlagthusetSponsored by Translated, the conference dinner is always a highlight for great conversations in a relaxed atmosphere. We will start the evening with a casual reception at Slagthuset followed by a  wonderful dinner where attendees look forward to invaluable ...Sponsored By:
9:30pm – 11:59pm
Dance Party with Live DJDance Party with Live DJ sponsored by NTIF: at Slagthuset. Don’t let the day end with dessert! Join the party, purchase some libations, dance to the DJ, and continue your conversations. An easy ten-minute walk will bring you back to the hotel venue at any time of your ...Sponsored By:

Thursday, June 8, 2023

9:00am – 4:45pm
Solutions Square OpenDiscover the latest tools and innovations in our exhibition hall during LocWorld49 ...
9:30am – 10:00am
Does Size Matter? What Clients Expect When Selecting Language Vendors
Industry clients are bombarded with sales pitches and promises of the moon, but what are clients really looking for, how do they make their selection, and what do they really need? When looking for ...Presenter:
DeAnn Cougler
Katherine (Kit) Brown-Hoekstra - Comgenesis
Leveraging Translation Technology to Close the Multilingual Support Gap
Global customers are increasingly expecting brands to provide support in their native language. For organizations whose customer service team faces the challenge of supporting large numbers of ...Presenters:
Maribel Rodriguez Molina

Tommaso Rossi
Julia Cassidy - Momentive
The Three Most Important Languages: Speaking to Stakeholders and Implementers in Their Own Tongue
You may have heard that the most important languages are Spanish, French, and Chinese. But in the globalization industry, it is executive, manager, and engineer. To communicate globalization, ...Presenter:
Michael McKenna
Ulrich Henes - LocWorld
DIY: How (and Why) to Create Your Own Git Connector and Plug It into CI/CD/CL
This is the age of integrations, and many organizations connect their translation management system (TMS) with Git repositories. In practice, such integration is often not enough: you cannot ...Presenter:
Wojciech Froelich
Gary Lefman
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Moderator:
Scott Schwalbach - AWS
10:00am – 10:15am


10:15am – 11:15am
Beyond GPT4: Hybrid Intelligence and the Language Industry
AI is transforming the language industry. When we see a hybrid of intelligence — human intelligence and AI — coexisting in our work as a localizer, should we be more excited or concerned? How do ...Presenters:
Georg Kirchner

Alon Lavie

Jaap van der Meer
Peng Wang - Localization Institute
11:15am – 11:45am


11:45am – 12:30pm
Continuous Localization the Hard Way
Continuous localization at the enterprise scale is the north star of the strategic advantage that everyone can afford to build. Components of a highly performant localization function include ...Presenter:
Brian McConnell - Notion
Giulia Tarditi - Revolut
Globalization Strategy Playbook
The new localization industry publication of Globalization Strategy Playbook presents many best practices and full global ecosystem thinking for international enterprises. Authored by seasoned global ...Presenters:
Karen Combe

Francesca Di Marco
Ulrich Henes - LocWorld
Mind the Gap: Addressing the Talent Shortage in the Language Industry
These days there is a lot of attention these days focused on what we all perceive as a talent gap in our industry, with multiple initiatives approaching the challenge from different angles. In the ...Presenters:
Belén Agulló García

Stephan Cocron

Tabea De Wille
Steve Lank - Cesco Linguistic Services
How to Boost Quality for Modern WEBUI Localization
Modern WEBUI paradigms rely on linguistic content, which is static and dynamic at the same time, on content that can be self-contained or without any context. All need to be translated in the same ...Presenters:
Henk Boxma

Martin Salamon
Gary Lefman
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Moderator:
Scott Schwalbach - AWS
12:30pm – 1:30pm
LunchLanguage I/O welcomes you to grab lunch in the Eatery Social Taqueria and join the lively conversations during the lunch ...Sponsored By:
1:30pm – 2:10pm
The Future of Localization: Navigating Disruptive Technologies, Data Strategy, Automation, and AI
We’re navigating through a pivotal time where quality data is enabling disruptive technologies. But how are these advances going to impact the industry, and where do we see localization heading in ...Presenters:
Simone Bohnenberger

Tim Cadenbach

Chris Dell

Jay Marciano

Inés Rubio San Martin
Sponsored By:

Multilingual Customer and Employee Experience: Everything, Everywhere, All at Once
In this panel discussion, Intento will bring together language industry leaders from different industries to share their experiences spreading language accessibility throughout their organizations ...Presenters:
Konstantin Savenkov

Johan Sporre

Giulia Tarditi

Antonina Vasyukova
Sponsored By:

An Interactive Workshop on Generative AI in Action
This interactive session is for anyone who is tired of talking about what AI will do in theory and wants to experience the mind-blowing potential of our Generative Language Engine powered by GPT in ...Presenters:
Henrique Cabral

Gabriel Fairman
Sponsored By:

2:10pm – 2:30pm


2:30pm – 3:15pm
How to Design and Implement Scalable Processes on Any Team Across Organizations of All Sizes
Is there a one-size-fits-all approach to building scalable localization processes? What makes a process scalable? This diverse group of women will share best practices, workflows, and roadblocks in ...Presenters:
Hilary Atkisson Normanha

Lyly Nana

Daniela Navarro
Kristy Sakai - Supertext
Globalization and Representation: Scaling Equity Practices in Language
The lives that tech products can influence are vast and diverse. Products talk, implicitly and explicitly, about genders, faiths, orientations, ages, locations, languages, cultures, and so many more ...Presenters:
Olga Beregovaya

Veronica Di Martino

Kirill Soloviev
Francesca Di Marco - Pinterest
Mentorship — How Investing in People Is the Best Investment You Can Make
Learn how helping shape someone’s future can also help shape yours. In this panel discussion, we will discuss how mentorship has one of the highest ROIs for mentees, mentors, and businesses, and ...Presenters:
Sonya Biernath

Swati Narwal

Joanna Tarasiewicz
Maria Kania - Translations.com
Let’s Create a Connector from Scratch! No Coding Needed
Data connectors typically take weeks or even months to build. Between authentication issues to third-party systems and figuring out the shape of the data you’re interacting with, it’s ...Presenter:
Christopher Dell
Gary Lefman
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Moderator:
Scott Schwalbach - AWS
3:15pm – 3:45pm


3:45pm – 4:30pm
The Evolution of Localization Technology
As the scope of translation expands in the modern global enterprise, the language service provider (LSP) also needs to adjust and adapt to the evolving needs. The new focus includes both growing ...Presenters:
Stephan Cocron

Rustin Gibbs

Jose Palomares

Daniel Sullivan - GitLab
Michael Stevens - Translated
Switching Gears at 100 km/h: How to Revamp a Localization Program When It’s Already Full Speed Ahead
Many companies realize they need a localization manager only after they start localization. The upside of joining a company at such a time is that you can set up the localization department as you ...Presenter:
Paulina Makles - ClickUp
Donna Parrish - LocWorld
Ditching LSPs’ Prêt-à-porter without Going Solo: Crafting Made-to-measure Language Partnerships for Freelancer-style Talent Access
Customers who forgo language service providers (LSPs) and onboard linguists directly rave about the pros of this approach. However, despite its growing fan base, the go-direct model brings about ...Presenters:
Diego Cresceri

Giulia Tarditi
Cecilia Enbäck - Translator Scandinavia
In this session, we will offer several quick and dynamic presentations covering topics and ideas too interesting to ignore! Appreciative Inquiry 101 – Kit Brown-Hoekstra (Comgenesis) Appreciative ...Presenters:
Olga Beregovaya

Katherine (Kit) Brown-Hoekstra

Rodrigo Cristina

Nancy Hähnel

Dominique Puls
Daniel Goldschmidt - LocWorld
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Presenter:
Scott Schwalbach
4:30pm – 4:45pm


4:45pm – 5:30pm
Prize Drawing and Closing RemarksJoin us for the exciting prize drawing from our exhibitors and some final words as we bid farewell to LocWorld49 ...